Questions
The answers you want before you ever call us.
Plain answers, including the unflattering ones. What can be taken down and what cannot, what it costs, how long it takes, and why a model still repeats something about you that stopped being true years ago. If your question is not here, ask us. We are as open in the first conversation as we are on this page.
Start here
What is influence engineering?
Influence engineering is the practice of managing what the public record says about a person or a company across the surfaces that decide outcomes: search results, review platforms, forums, social feeds and AI answer engines. It treats reputation as something operated rather than announced, measured and corrected on a schedule. Mosaek, a strategic communications firm in the UAE, runs it as three movements: surveying what is being said, removing what is false, and building what should stand in its place.
What does a reputation management company actually do?
Three things, in order. It finds what is being said about a person or company across search, reviews, forums, social platforms and AI answer engines. It removes or neutralises what is false, unlawful, or in breach of a platform’s own rules. Then it builds evidenced material strong enough to hold the ground where the damage was. Mosaek runs these as Influence Surveying, Influence Weeding and Influence Seeding, and reports on each separately so a client can see which part is working.
What is the difference between reputation management and PR?
Public relations manages headlines. Reputation management manages the record those headlines leave behind. A PR firm earns coverage, holds relationships with editors and keeps messaging consistent. A reputation firm works the surfaces nobody owns: search, reviews, forums and AI answers, where an investor, buyer or voter checks you before the first meeting. Mosaek works in the second category, and usually alongside a client’s existing PR agency rather than instead of it.
Should I call a PR agency, a law firm, or a reputation management firm?
Call a PR agency when a journalist is running a story on Thursday and you need your side of it in print. Call a law firm when someone has crossed a line you can name and you want a remedy on the record. Call a reputation firm like Mosaek when the problem is ranking, being repeated back by an AI model, and nobody will take it down. On serious matters the three run in parallel, not instead of one another.
Is Mosaek a real company, and who runs it?
Yes. Mosaek is registered as Mosaek FZE LLC in Sharjah Publishing City Free Zone in the United Arab Emirates, and it is a working consultancy rather than a brand over a network of freelancers. It was founded by Harnaik Chahal, who leads the work, with Danielle Matté as Head of Client Operations, and the people who take the first conversation are the people who run the mandate. Company details, address and direct lines are published on this site.
What makes Mosaek different from other reputation management companies?
Three things a client can check. Removals are charged on removal, so the firm carries the risk of an outcome it does not control. The AI answer engines are treated as a surface in their own right and benchmarked, rather than as a side effect of search. And the work is run as one engine, so monitoring, removal and authority building are the same programme rather than three invoices that never meet. What is given up for that is the ability to promise anything.
Do you work with small businesses, or only large organisations?
Both, though the shape differs. A founder or a small firm usually arrives with one problem, and that is taken as a defined piece of work with a price on it rather than a retainer nobody needs. Boards, government entities and family offices usually need the standing programme, because the surface is wider and never stops moving. Mosaek will say which of the two a situation actually calls for, including when the honest answer is the smaller one.
What happens if we do nothing?
The record settles, and then it compounds. Search engines and AI models treat an unanswered claim as the established version precisely because nothing contradicts it, and every later article, directory entry and model answer is built on top of it. Nothing dramatic happens on any single day. A round cools, a call is not returned, a name stops being suggested. The cost shows up as deals that die without a reason ever being given.
Removals
Can negative search results actually be removed, or only pushed down?
Both, and which one applies depends on the source. Material that breaches a platform’s own policy, data protection law, copyright, or a court order can often be removed outright. Material that is lawful and accurate cannot be, and is handled instead by building stronger assets that outrank it. Mosaek says which of the two applies to each item before any work starts, and charges for removals only once the item is gone.
What is the difference between deletion and de-indexing?
Deletion removes the content from the site or platform that published it. The page is gone and cannot be reached by any route: not through search, not from a direct link, and not from an archive once the copies are chased. De-indexing leaves the page published but takes it out of a search engine’s results, so it still exists and cannot be found. Deletion is the better outcome and is not always available. De-indexing is narrower, usually rests on a legal basis, and is often the only route where a publisher will not move.
What is de-indexing, and when does it apply?
De-indexing removes a page from a search engine’s results while leaving it published at its original address. It applies where there is a legal basis: most often data protection law, a court order, or a request covering personal information that has become outdated or irrelevant. It is narrower than removal and does not reach every jurisdiction equally. Mosaek assesses whether a de-indexing route exists before offering it, because a request filed without grounds is refused and rarely worth filing twice.
Can a news article be removed from Google?
Rarely at source, and any firm promising otherwise is selling something it cannot deliver. Established publishers do not unpublish lawful reporting. What can be done is narrower and more effective: de-indexing where a legal basis exists, correcting factual errors with the publisher, removing syndicated copies carried by smaller sites, and building material strong enough that the original is no longer the first thing a reader meets. Mosaek will say which of those applies before taking the mandate.
Can you remove content in other languages and on regional platforms?
Yes, and a large share of the work is not in English. A removal runs on the policies of the platform and the law of the jurisdiction holding the material, so the language matters less than knowing the route and the people who decide. Mosaek works across European, Middle Eastern, African and Asian platforms as well as the global ones, including regional search engines and the social networks that dominate individual markets. Where a filing has to be made in-language or in-country, it is.
Can you remove a court record or a legal filing?
Rarely at source, because a public record is public by design and courts do not unpublish on request. What can usually be done is narrower. Sealing or expungement where the jurisdiction allows it and the facts qualify. De-indexing the aggregator sites that scrape and republish records, which is where almost all of the search damage actually comes from. And building material strong enough that the filing is no longer the first thing a search returns. Mosaek will say which of those applies before taking it on.
How do you actually get something removed?
Three routes, and most cases use more than one. The platform’s own rules, where the material breaches a published policy on fake reviews, personal data, harassment or impersonation. A direct approach to the publisher or the platform, which is where long-standing working relationships with the people who actually decide matter more than the wording of any single request. And legal frameworks where they apply: copyright, defamation, data protection and privacy. Mosaek builds the case per item, files it, and escalates where it is refused.
Can you guarantee removal?
No, and nobody can. The decision belongs to a platform, a publisher or a court, never to the firm filing the request. Across a mixed caseload it is close to even odds, and the odds depend almost entirely on where the material sits: a small site breaching its own policy can resolve in days, while an established broadcaster can take months and end in nothing. That is exactly why Mosaek prices per item and charges only once the item is gone.
Why do you only charge once something is removed?
Because the risk belongs with the firm doing the work, not the client already carrying the damage. Removal depends on third parties, so taking the fee upfront for an outcome nobody controls puts the risk on the wrong side of the table. It is also the clearest line between this work and the industry’s worst actors, and it keeps the incentive honest: Mosaek is paid for items that are gone, not for effort, reports or intentions.
How do I avoid being scammed by a removal company?
Three tests. Anyone guaranteeing total removal is lying, because the decision is not theirs to make. Anyone asking for the full fee, or a large deposit, before a single item has moved is asking you to carry a risk they will not carry themselves. And anyone who cannot tell you which specific route they intend to use on a named item does not have one. Mosaek takes on clients who have already paid one of those firms often enough that it is a category of work in itself.
Will the person who posted it know we asked for it to be removed?
Usually not, and where it is unavoidable the client is told before anything is filed. A platform policy complaint is handled between the platform and the party filing it, and the poster is told their content breached a rule rather than who reported it. A legal route is different: a formal notice to a publisher, or a filing, is visible by design and names who made it. Mosaek says which route a specific item needs, and what it exposes, before the step is taken.
Can trying to remove something make it worse?
It can, and the risk is real enough that it decides the approach. A clumsy legal threat to a publisher turns a buried article into a story about the threat. A removal request that fails can leave an item ranking higher than it was. The judgement is which items are worth pursuing at all, which are better handled quietly through a platform, and which should be left alone and displaced instead. Mosaek says which category an item falls into before anything is touched.
What happens if the content comes back?
It is watched for, which is why monitoring and removal are sold together rather than separately. Removed material reappears in predictable ways: syndicated copies on smaller sites, cached and archived versions, screenshots recirculated on social, and broker records re-ingested from one another. Mosaek keeps removed items on a watch list and refiles when they resurface. A removal nobody watches afterwards is a removal with a shelf life.
Reviews
How do you remove a fake or defamatory Google review?
Through the platform’s own process, with the evidence attached. A review comes down where it breaches Google’s content policy: it is fake, posted by somebody who was never a customer, part of a coordinated campaign, carries personal information, or is off-topic. Honest criticism cannot be removed and should not be. Mosaek documents the breach, files it, escalates where it is refused, and works every platform carrying the client rather than one at a time.
Can you remove Glassdoor or employee reviews?
Often, and it is the slowest category because the case is built one review at a time. Glassdoor removes a review that breaches its policy: somebody who never worked there, identifying detail about an individual, a claim presented as fact that is demonstrably false, a coordinated campaign, or content outside what the platform permits. It will not remove a fair account of a bad experience, and it should not. Mosaek files per review, escalates refusals, and reports on each one separately.
Can you write positive reviews for us?
No. Mosaek does not write reviews, post reviews from people who were not customers, or buy them. Fake reviews are unlawful in most of the markets clients care about, every major platform now detects and penalises them, and a company caught with them loses the rating it was trying to protect. Where the real picture is better than the published one, the work is to go and get the real picture published, which is a different job and the one Mosaek does.
Can you help us get more reviews?
Yes, and only from real customers. Two methods. A structured survey of past and current clients, which surfaces the people who are already satisfied and have simply never been asked. And a direct outreach programme that turns leaving a review into a two-minute job rather than a chore. Together they accelerate what would have happened eventually by a wide margin. Neither invents anybody: Mosaek runs the programme, and the client’s customers write the reviews.
How do you improve a Glassdoor rating without fake reviews?
By asking the employees properly. Mosaek runs an internal forum and survey first, which produces the honest picture and usually the fixable problems sitting behind the rating. Employees who want to say something are then interviewed individually, the words are theirs, and each one gives explicit consent before anything is posted. Nothing is written for them and nothing goes up without them. The rating moves because more of the real workforce is represented, not because the sample was invented.
Search
Why does something bad come up when my name is searched?
Usually because nothing stronger exists to take the position. Search engines rank what is well-linked, well-sourced and specific to a name, and a complaint, a filing or a single article often meets that bar better than a profile nobody ever built. Older items also hold their place until something newer earns it. Mosaek maps what currently occupies each position for a name, then works both halves: the item itself, and what ought to be sitting above it.
How do you push negative results off the first page?
By earning the positions rather than buying them. That means substantive material under the searcher’s actual query: owned profiles, bylined articles, third-party features, professional and directory listings, and interviews other sites cite. Each has to be real, attributable and worth linking to, because search engines and AI models both discount thin pages built to fill a slot. Mosaek treats this as a standing programme, because positions taken quickly are lost quickly.
How long does it take for search results to change?
A removal disappears from results within days of being granted, though cached copies and syndicated versions can linger. Newly published material takes weeks to be indexed and ranked, and months to hold a position against an established item. Mosaek reports removals and position changes separately for exactly that reason: they move on different clocks, and an average across the two hides which half is working.
What is search engine reputation management?
Search engine reputation management, usually shortened to SERM, is the practice of deciding what a search for a name returns. It is narrower than SEO, which is about traffic, and it is measured differently: not visits, but which items hold the first page and in what order. The work is removal where there is a basis, de-indexing where there is a legal route, and the building of stronger assets where there is neither. Mosaek reports it as positions held rather than as rankings in the abstract.
Does SEO still matter if buyers are asking AI instead?
More than before, because answer engines read the same web that search does. What changed is the cost of losing. Search returned ten links and let the reader choose; an answer engine returns one answer and names a source. Ranking tenth used to mean less traffic. Now it often means not being mentioned at all. Mosaek treats search and AI answers as one surface, because the material that earns a citation is largely the material that ranks.
AI answers
Why does ChatGPT say something wrong about my company?
Because AI models answer from what the open web says about you, weighted toward sources they treat as established: encyclopaedias, news archives, review platforms, directories and forums. Where those carry an outdated claim, a dispute that was later resolved, or simply nothing at all, the model fills the gap with the most confident-sounding source it can find. The fix is the underlying material, not the model. Mosaek benchmarks what ChatGPT, Gemini, Claude and Perplexity say about a client and works back to the sources producing it.
How does a company get recommended by AI answer engines?
By being the best-evidenced answer to the question a buyer actually asks. Answer engines favour sources that are specific, consistent wherever the company appears, attributed to named people, and structured so a passage can be lifted whole and cited. In practice that means clear positioning, identical entity details across the web, substantive material under the questions buyers ask, and third-party corroboration. Mosaek builds this as a standing programme rather than a one-off audit, because answer engines re-crawl continuously.
How do I check what AI models say about my business?
Ask them, in the words a buyer would use, and keep the answers. Query ChatGPT, Gemini, Claude and Perplexity with the questions a client, investor or journalist would actually ask about your category and your name, and record not only what each says but which sources it cites. Repeat on a schedule, because the answers move as the underlying web moves. Mosaek runs this as a standing benchmark and works back from every wrong answer to the source producing it.
What is answer engine optimisation?
Answer engine optimisation, also called AEO or generative engine optimisation, is the practice of becoming the source an AI model cites when it answers a question. It overlaps with search optimisation but rewards different things: self-contained passages that can be lifted whole, consistent entity details wherever a company appears, named authors, and corroboration from third parties. Mosaek builds for both at once, because the material that earns a citation is largely the material that ranks.
Can you correct what an AI model says about a person?
In most cases, yes, but indirectly. There is no edit button on a model. A claim about a founder, minister, executive or public figure is corrected by changing what the sources say: removing material that breaches policy or law, getting factual errors corrected at the publisher, and publishing substantive, attributable material that answers the same question better. Mosaek does this for public figures and their families across the UAE and internationally, then re-benchmarks the models to confirm the correction has landed.
Influence
What is influence seeding?
Influence seeding is building an evidenced presence for a company or a person inside the places buyers actually go to form a view: review platforms, forums, professional communities, question sites and the sources AI models read. It is the third movement of Mosaek’s Influence Engine, after surveying what is being said and removing what is false. The output is material that is accurate, attributable and strong enough to hold its position without being propped up daily.
Why do peer-to-peer communities matter so much now?
Because on the surface most buyers actually meet, a quarter of what the machine reads was written by someone like them. A September 2026 study of 164,629 citations across five answer engines found that 27.8 percent of the sources behind Google’s AI Overviews were user-written: forums, community threads, reviews and question sites. On ChatGPT the same measure was 0.2 percent. That spread is the point. Which surface decides a category is not something to guess at, which is why Mosaek benchmarks all of them first.
What is influence surveying?
Influence surveying is continuous monitoring across every surface where a reputation is actually formed, run as an early-warning system rather than a monthly report. It covers search results and how they are moving, review scores and the drivers behind them, social and forum conversation including the threads naming nobody, competitor narratives, and what the AI answer engines say when they are asked. It is the first movement of Mosaek’s Influence Engine, because nothing can be prioritised until the picture is known.
What do you monitor, and where?
Search engines including Google, Bing, Yandex, Baidu and Naver. Review and ratings platforms including Google Maps, Trustpilot, Glassdoor, Indeed, G2, Capterra, Tripadvisor and the app stores. Social and community platforms including Reddit, Quora, X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Telegram and Discord, plus the regional platforms that matter in a client’s markets. News, broadcast, podcasts and paywalled press. And the answer engines: ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Overviews. Critical threats raise an alert; everything else lands in a monthly report with a strategist.
Are the accounts real?
Yes. Community work runs through real accounts held by real people with genuine standing in the places they post: long-standing members who have been contributing on the subject for years, some on Mosaek’s own team, the rest a network of community members the firm works with. What is never done is inventing a customer. No account claims to have bought something it did not buy, and none is created to impersonate a person or a company that does not exist.
Is this astroturfing?
Astroturfing means manufacturing support from people who do not exist: invented accounts, bought reviews, fabricated customer testimonials. Mosaek does none of those. The accounts are real, the people behind them are real, and their standing was earned over years of contribution rather than bought. What is being managed is which accurate version of a case reaches a conversation, not who exists. Where a platform’s rules require a commercial relationship to be stated, that is how the account posts.
What do you do about a bot attack or a coordinated campaign?
First establish that it is one. Coordinated inauthentic activity has a signature in timing, account age, phrasing and network overlap, and attribution work shows where it originates. Almost every case is then resolved through the platform: the network reported with the evidence attached, and removal pursued against the forum or host carrying it. A narrow set is not. Where a campaign is running at machine scale against a live deal, a listing or an election, and no platform will move inside the window that matters, the response is scaled to the attack. That is a judgement taken case by case, never a default.
How do you see what the platform APIs do not show?
By not relying on them. Official feeds are rate-limited, partial, and silent on exactly the conversations that matter: closed and semi-closed groups, regional networks, comment threads, archived and deleted material, and anything that was never indexed. Mosaek runs its own collection alongside the official feeds and uses open-source intelligence methods to work outward from a name, a handle, a domain or an image. The measure is coverage of what is actually being said, not of what an API will return.
What is search seeding?
Search seeding builds the assets that take a search position rather than arguing with the one already there: in-depth articles, interview series, expert guides, bylines in trade and national press, professional listings and executive profiles, each substantive enough that other sites link to it. It is how a negative item is displaced when it cannot be removed, and how a founder or a firm comes to own the questions buyers actually search. Mosaek runs it as a standing programme, because positions taken quickly are lost quickly.
What can influence seeding actually be used for?
Four things, usually. Shifting a narrative that has settled in the wrong place, by putting better-evidenced material where the wrong version is being read. Supporting a launch, by building informed demand in the right communities before the thing is available rather than announcing into silence. Testing a proposition, by putting a product, service or initiative in front of the people it is for and reading what comes back before it is committed to. And holding ground after a removal, so what fills the gap is accurate.
Can you make something go viral?
No, and anyone promising it is selling the one thing nobody controls. What can be built is the ground virality needs: a proposition that is clear, evidence that is available, the right communities having already met it, and the thing being easy to repeat accurately. Mosaek works on that ground and reports on reach, sentiment and positions won. A campaign that travels further than its ground predicts is luck, and it is not sold as anything else.
How do you measure influence seeding?
Against positions, not impressions. The measures are what ranks for the names and questions that matter, what the review and forum picture says in aggregate, what ChatGPT, Gemini, Claude and Perplexity answer when asked about the client and their category, share of voice inside the specific communities in scope, and sentiment over time. Mosaek benchmarks every one of those before anything starts, because without the before there is no argument that anything worked.
Personal brand
How does a CEO or executive build a personal brand?
By becoming the clearest source on a narrow subject, consistently, in places other people cite. In practice that means a defined position rather than a general one, bylined articles and interviews on the specific question the person is credible on, a complete and consistent profile wherever they appear, and speaking platforms that produce quotable material. Mosaek builds personal brand architecture for CEOs, ministers, exited founders and board members across the UAE and internationally, and ties it to the pipeline it is meant to produce.
What exactly do you do for an executive’s personal brand?
A defined position first, because a general one earns nothing. Then the assets that carry it: a complete and consistent profile wherever the person appears, bylined articles and interviews on the specific question they are credible on, speaking platforms that produce quotable material, third-party features other sites cite, and the search and AI work that makes all of it findable. Mosaek builds and runs the programme. The client supplies the thinking, which cannot be outsourced.
What does the process look like, from start to first results?
Four stages. An audit of what the record currently says about the person, including what the AI models answer when asked. A positioning session that settles the narrow subject they will be known for, which is the hardest part and the one that decides everything after it. Then a build phase of roughly ninety days producing the profiles, the first bylines and the interviews. Then a standing programme. Search positions begin moving in the second or third month and compound from there.
Do you write the content, or do I?
Mosaek drafts, the client decides, and nothing goes out in somebody’s name without them reading it. The raw material is theirs: what they have actually seen, the view they hold, the argument they would make over dinner. That is drawn out in interview rather than invented, because a bylined piece that does not sound like its author is spotted immediately by the people it was meant to impress. Most clients spend about an hour a fortnight on it.
Can you change what someone is known for?
Yes, and it is one of the more common briefs. A founder sells the company and now wants to be read as an angel investor or a collector, but search and the AI models still answer with the old business, because that is where all the evidence sits. The work is not denial. It is building a body of material for the new position heavier and more recent than the record holding the old one, so the first thing anyone meets is current. The earlier chapter stays true. It stops being the headline.
Should a high-net-worth individual have a public profile at all?
Often the opposite, and that is a legitimate brief. For many principals and family office heads the objective is a footprint that is correct, controlled and shallow rather than prominent: the right facts where they are needed, nothing about the family, and nothing a stranger can assemble a picture from. Mosaek runs visibility reduction as its own mandate, and will say plainly when a client would be better served by that than by a profile they do not need.
How do you measure whether a personal brand is working?
Against the thing it was built to produce, named in the brief at the outset: investor conversations, board approaches, speaking invitations, senior candidates, press requests. Alongside those sit the leading indicators, which move first: what ranks for the person’s name, what the AI models say when they are asked about them, and share of voice on the subject they chose. Mosaek benchmarks every one of those before anything starts, because without the before there is no argument that anything worked.
Privacy
How do you protect a family’s privacy online?
By removing the data at source and then watching for its return. Home addresses, phone numbers, school details, property records and relatives’ names sit with people-search sites, data brokers and open directories, most of which have a statutory or policy route to removal. The work is never finished in a single pass, because brokers continually re-ingest records from one another. Mosaek runs rolling sweeps for principals and their families, and handles impersonation and synthetic profiles on the same schedule.
Can you remove personal information such as a home address from the internet?
In most cases, yes. Home addresses, phone numbers, family details, school information and relatives’ names sit with people-search sites, data brokers and open directories, and the majority have a statutory or policy route to removal. Mosaek runs rolling removal sweeps for high-profile individuals and their families in the UAE and internationally, then keeps monitoring, because brokers continually re-ingest the same records from one another.
What is reverse due diligence?
Reverse due diligence is running the background check on the other side of a deal that they are about to run on you. It covers filings and litigation history, the search and social footprint of the company and its principals, coordinated review activity, and what AI models say when asked about them. Mosaek runs reverse due diligence for investors, acquirers, boards and family offices in the UAE ahead of investments, senior hires and partnerships.
Ethics
What will you not do?
Invent a customer, write or buy a review, or file a removal request on grounds that do not exist. Mosaek does not create accounts impersonating a person or a company, does not post testimonials from people who were never clients, and does not run campaigns against competitors or private individuals. Those methods are detectable, platforms penalise them, and a client caught using them has a second problem worse than the first. The work is slower for it, and it survives being looked at.
Are you ethical in what you do?
Judge it on the specifics rather than the word. Mosaek does not write or buy reviews, does not file removal requests on grounds that do not exist, and does not run campaigns against competitors, former employees or private individuals. Where a complaint is true, what is offered is to fix the thing and then say so, not to hide it. Those are the lines, and a client is told at the outset which side of them a particular request falls on, including when the answer is that the work will not be taken.
Do you run destructive campaigns against competitors or individuals?
No. Mosaek does not take work whose object is to damage a competitor, a former partner, an ex-employee or any other third party. That rules out negative review campaigns, briefing against a named person, and building search results designed to harm somebody. A large share of the firm’s work is for people who are themselves the target of exactly these campaigns, and it is not a thing worth being on both sides of.
Is reputation management legal in the UAE?
Yes. Removal requests, de-indexing, data broker removals, monitoring and authority building are ordinary lawful work, and they run on the same platform policies and legal frameworks in the UAE as anywhere else. Mosaek is a registered UAE entity, Mosaek FZE LLC in Sharjah Publishing City Free Zone, and operates under UAE law including its cybercrime, defamation, data protection and consumer protection provisions. Where a request would require something unlawful here or in the jurisdiction holding the material, it is declined and the client is told why.
Will you take any client?
No. Mosaek declines mandates where the object is to conceal something from somebody entitled to know it, where the account given does not survive the firm’s own checks, or where what is being asked for would need a platform or a court to be misled. The screening runs before a price is quoted, not after. It is also self-interested: a firm is only as useful to its clients as the standard it applied to the last one.
Government
Do you work on political campaigns and elections?
Yes. Mosaek works with political candidates, parties and public officials through campaigns and between them, which is the part most campaigns neglect. The work is narrative positioning, correcting the factual record where it is wrong, monitoring across search, social, forums and answer engines at campaign tempo, and attributing hostile material to its actual source. Engagements run under NDA and through the campaign’s own counsel and communications leads rather than around them.
How do you work with government entities?
Through the entity’s own communications and legal functions, under NDA, with a scope agreed before anything begins. The work is monitoring across search, social, regional platforms, broadcast and AI answer engines; correction of inaccurate material at source; attribution of coordinated campaigns; and building the authoritative record the entity wants read. Mosaek is a UAE-registered firm working across the GCC and internationally, including for entities operating in several jurisdictions at once.
Can you build us our own monitoring capability?
Yes. Where the picture has to stay inside an entity’s own walls, Mosaek builds and deploys a dedicated capability rather than reporting in from an outside platform: the collection, the dashboards and the alerting configured to that entity’s own subjects, languages and markets, running on infrastructure it controls. Staff are trained to run it, and Mosaek operates alongside for as long as that is wanted. It is the usual arrangement where the subject matter cannot sit with a third party.
Can you find out who is behind an attack?
Often, yes. Attribution work maps the accounts, domains, funding and amplification sitting behind a campaign, establishes whether it traces to a competitor, a dismissed employee, an activist network or a state-aligned actor, and packages the findings so they can be acted on, including in a form that supports a filing. Mosaek runs this for political figures, financial institutions, boards and family offices. It usually changes the response, because a coordinated campaign is answered differently from genuine criticism.
Partners
Do you work white-label for agencies and law firms?
Yes. Mosaek works under the introducing firm’s brand for PR agencies, law firms, wealth managers, corporate advisers and talent representatives: the work goes out as yours, we never appear, and we do not approach your client directly. The alternative is a straight introduction, where we take the mandate and you stay in the relationship that produced it. Either way the principal is one step removed and your name is the one on the account.
Can a law firm bring you into a live matter?
Yes, and it is common. Litigation and reputation run on different clocks. A filing is itself a public document, and a matter can be won in court while the search result that caused the damage sits exactly where it was. Mosaek works alongside counsel on the surfaces a judgment does not reach, under the firm’s instruction and inside its confidentiality arrangements, and will not take a step that cuts across a legal strategy.
Do you take introductions, and who owns the relationship?
You do. On an introduction, Mosaek takes the mandate and the introducing firm stays in the relationship that produced it. We do not go around you, and nothing is published as a case study without written permission. Introductions come from PR agencies, law firms, wealth managers, corporate advisers and talent representatives, and the commercial arrangement is agreed before any client detail changes hands.
Working with us
Who does Mosaek work with?
Mosaek works with founders and exited founders, C-suite executives and boards, political candidates and public officials, family offices and high-net-worth families, and the companies they stand behind. The firm is based in the United Arab Emirates and works across Dubai, Abu Dhabi and the wider GCC as well as internationally, in financial services, government and public affairs, technology, real estate, healthcare, education, and retail and hospitality. Every engagement runs under NDA from the first conversation.
Where is Mosaek based, and do you work outside the UAE?
Mosaek is based in the United Arab Emirates, registered as Mosaek FZE LLC in Sharjah Publishing City Free Zone, and works across Dubai, Abu Dhabi and the wider GCC. The work itself has no borders. Search results, review platforms and answer engines hold no jurisdiction, and the firm has run mandates for prominent individuals and companies across Europe, the Americas, MENA, Africa and Asia. Clients are taken wherever the surfaces involved can actually be reached, which in practice is everywhere.
How much does it cost to remove one link?
It is priced per item, and the price follows the difficulty rather than a rate card. A review or a post breaching a platform’s published policy sits at the low end. A page on an established site with no policy breach and no legal basis sits at the high end, and some items are quoted as not worth attempting at all. Mosaek gives a price per item once it has been assessed, and that price is payable when the item is gone. Nobody pays for an attempt.
Do you do the work in-house?
Both, deliberately. The strategy, the surveying, the case building and the client relationship are in-house. Execution on a specific removal goes to whoever has the best record on that platform or with that publisher, drawn from a small set of long-standing suppliers chosen on demonstrated success rate rather than on breadth. It is the same logic as a law firm instructing specialist counsel. The client deals with Mosaek throughout and sees one price.
How long does the work take, and how is it priced?
Removals usually resolve in days to weeks where there is a clear policy, legal or copyright basis, and longer where a platform disputes the claim; suppression takes months rather than weeks and has to be maintained afterwards. Mosaek prices removals per item and charges only once the item is gone. Monitoring and authority programmes are retained monthly against the number of surfaces and named individuals covered, and fractional engagements are priced as a seat rather than a project.
Can we hire you as a fractional commercial or communications director?
Yes. Mosaek takes fractional seats as commercial director or communications director, which is what companies usually want when the function needs running properly but not full time. The seat covers the strategy, the operating rhythm and the accountability, including sitting in the leadership meetings where the decisions are actually taken. It is retained monthly rather than scoped as a project, and the shape is flexible: most often a seat against an agreed number of days a month, adjusted as the work demands. It runs alongside the Influence Engine rather than instead of it.
Can you provide references or examples of your work?
Rarely, and the reason is the reason clients come. Almost every engagement runs under NDA, and the ones worth citing are the ones a client least wants cited: a matter resolved quietly is not a matter anybody wants named. Mosaek will not name a client, publish a case study or confirm a relationship without written permission. Where permission has been given, an introduction can be arranged. Where it has not, the work stays unnamed, which is the same protection every other client is buying.
Do you offer a free consultation or an audit?
The first conversation is free, under NDA, and long enough to be useful rather than a qualifying call. It covers what is actually happening, what can and cannot be done about it, and roughly what that costs. The full audit, which maps what ranks for the names involved, the review and forum picture and what the AI models answer, is paid work, because it is the piece the scope and the price are built from. Nobody is asked to commit before seeing it.
Can you help with a crisis that is happening right now?
Yes, and that is a different intake. Live matters are taken on the day they are raised, with containment first: establishing what is spreading and where, whether it is organic or coordinated, and what can be stopped inside the next few hours. The slower work of removal, correction and rebuilding follows once the bleeding stops. Mosaek says at the outset what is realistic within a day, a week and a quarter, because in a live matter the wrong expectation causes its own damage.
What languages do you work in?
The firm works in English and Arabic directly, and runs mandates in European and Asian languages through in-country people rather than through translation, because a removal filing or a community post that reads as translated fails on arrival. Monitoring covers whatever languages a client is discussed in, which is frequently not the ones they operate in. Where a filing must be made in-language and in-country, it is.
How do we start, and is it confidential?
With one conversation, under NDA from the first message. Most engagements open with an audit of what the record currently says: what ranks for the names involved, what the review and forum picture looks like, and what the AI models answer when they are asked. That audit is where the scope and the price come from. Calls are not recorded, and no client is named publicly without written permission.